February 20, 2015
Major and Classification
- Brian Lickel, Ph.D.
“Colorism: How Skin Tone Affects African American Women”
The focus of this study is on how colorism may affect self-image. Colorism is a bias or preference for light skin. This study used interviews and surveys to explore the how skin tone and colorism affects the self-image of young African-American women, ages 18-24. Knowledge of the role skin tone plays among African American women increases our understanding of colorism and also improves our ability to build positive self-regard among African American women.