Claudia Irving

Major and Classification


Faculty Mentors

  • Professor Rakesh Niraj


  • Business

McNair Project

“The Disproportionate Marketing Effort Made by Major Cosmetic Corporations in Targeting African American Females”

This study explores the disproportionate marketing efforts made by major cosmetic corporations in targeting African American females. The economic and social development of African American females is studied to examine how this audience could be better incorporated into the health and beauty business sector. The sources examined include press releases, marketing journals, books, and conference papers. A qualitative comparison of different marketing plans made by a sample of corporations is examined. The findings are used to determine the unique marketing aspects needed to successfully cultivate this audience.